GOOGLE AND BING ONLINE ADVERTISING MANAGEMENT
Our online advertising experts create the most impactful ads for our clients and monitor all campaigns daily to ensure high level of ad performance, cost management, and quality targeted clicks
NO LONG-TERM CONTRACTS REQUIRED
GOOGLE AND BING ONLINE ADVERTISING MANAGEMENT
Having years of online advertising experience is critical to successfully create and manage online campaigns on Google, Bing, and other digital advertising platforms. One of the most important advantages of online advertising is the ability to target the ads based on relevance, geography, demographics, and many other criteria. However, a major problem with Google and Bing ads is the complexity of running campaigns that produce results while being cost effective. Understanding the interface alone can be overwhelming. This is especially true when it comes to understanding the algorithms that power the ad placement and ranking. Without having an in-depth understanding of the changing algorithms, online advertising can get expensive and run up the bill for many useless clicks in a matter of just a few hours.
Our virtual practice platform offers easy access to managed online advertising services from the Healthcare Provider Dashboard. We have a team of online advertising experts with many years of experience dating back to the early days of online advertising. Our experts create the most impactful ads for our clients and direct the web traffic to the Healthcare Provider Web Page. We monitor all campaigns daily to ensure a high level of ad performance, cost management, and quality targeted clicks. One aspect of effective online advertising management is the daily monitoring of campaigns which takes a great deal of hands-on interaction to harness the power of Google, Bing, and other digital advertising media.
In addition to text search ads, Google and Bing both offer an immensely powerful Display Advertising network. Unlike text ads, display ads do not show up in search results. Display ads appear on websites throughout the internet in a wide range of topics. According to Google, their Display Advertising network reaches 90% of the people on the internet across millions of websites. While many people have seen display ads, they may not have even realized why they were shown a specific ad. These types of ads appear as banners or small boxes on websites that promote products or services. However, the placement of the ads is related to items the visitors have previously searched or shopped for online or there is a relevance with the content of sites they have visited before.
Display ads can be amazingly effective for a healthcare practice by providing exposure at the present time which can result in creating a relationship later-on. Our many years of experience with online advertising has thought us that multiple touches or contact points are needed before a patient will feel familiar enough to make the connection. Keep in mind that Display ads are also Pay-Per-Click ads. Therefore, an advantage of a Display advertisement is that the ad is placed in front of people without paying for it. So an online surfer may see a Display ad and not click on it, but search for the service later.
Remarketing is also another powerful aspect of online advertising that requires complete understanding of a platform’s algorithms. We take advantage of remarketing strategy by repeatedly putting our clients' ads in front of potential patients who have already expressed an interest in similar services. This is one of the avenues that we use to increase your patient base and grow your healthcare practice.
The strategy we use for the most impactful remarketing is Geofencing. With this strategy we not only remarket your services, but we also target all your competitors’ practices. With geofencing, we create a virtual fence around your specific geographic area including a competitor location. When someone enters this Geofenced area, they get added to our remarketing target audience. We then remarket to these potential patients, and help build your healthcare practice brand and awareness, and guide or influence future visits to your profile page. This Internet advertising strategy can offer a healthcare practice a new, innovative, and effective way to reach new patients.
Let us help you grow your healthcare practice and help your practice secure new patients and move those patients away from your competitors.