Message: Return type of CI_Session_database_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Message: Return type of CI_Session_database_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Message: Return type of CI_Session_database_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Message: Return type of CI_Session_database_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Message: Return type of CI_Session_database_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Message: Return type of CI_Session_database_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
SOCIAL MEDIA OPTIMIZATION FOR HEALTHCARE PRACTICES
Social Media Optimization (SMO) is a digital marketing strategy that uses social media networks to manage, promote, and grow the online presence of a business. Social media optimization is an effective tool to increase awareness about a healthcare practice, offer new products and services, create connections with existing and new patients, and prevent potential damaging reviews.
There are many social media platforms that we use to create and manage digital marketing campaigns for various healthcare practices. These social media platforms include Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest.
Reflecting on a decade or so ago, Search Engine Optimization (SEO) was the basic standard methodology for digital marketing. Both SEO and SMO essentially have the same goals which are to increase the web traffic and to enhance the visibility of a website by increasing the quality and quantity of the website traffic to users of a web search engine. This is especially true for Google. However, SMO is also a great marketing strategy for an existing or new healthcare practice to strengthen brand awareness, generate new leads, increase online visibility, and connect with potential patients.
We employ SMO strategies to direct potential patients from social media platforms to each client's FREEHealthcare Provider Web Page where more information about their practice and its services are provided. For example, a campaign to announce a special offer for Botox at a dermatology office on social media will direct many visitors who are searching for Botox treatments in a specific area to the web page of one of our clients who is offering Botox at a special price in the same area. Additionally, the beauty of our comprehensive integrated platform is the ease of making an appointment (after connecting with the practice) upon landing on the web page for the desired service. In this example, the potential patient will find more information about the offered "special" and make an appointment from the same landing page to receive a treatment for Botox. This is how successful visitor conversions are made.
Furthermore, social media platforms allow users to share content on the Internet almost instantaneously. Because of this, we create social content that users pass along to their friends. We use this strategy to generate immediate interest in a product or service that is offered for a short time as a “special”. This strategy is called viral marketing. It is almost the same as the old “word of mouth” referral which has always been the most powerful marketing tool.
We also customize the content we post for our clients based on their demographic and geographic profiles. For example, in the spring months (prior to the start of summer), we post messages about our clients’ who offer services like liposuction or other body sculpting services as people prepare to spend more time on the beach. These strategies have proven to produce amazing results for our clients and increase their patient base while retaining existing patients.
